INNOluxe Hair Treatment - Revolutionary Hair Protection Technology

What is INNOluxe?

INNOluxe is a breakthrough hair protection technology that has transformed professional salon services since arriving in Australia in 2021. This innovative UK brand has quickly become an essential tool for hairdressers seeking to protect, strengthen, and repair hair during chemical services, from colouring and bleaching to perms and keratin treatments.

At The DO Salon Melbourne, we've been using INNOluxe for over a year, and it has fundamentally changed how we approach hair colour and chemical services. Our Principal, Annette Carter, serves as the official Australia & New Zealand INNOluxe Ambassador, bringing this game-changing technology to salons across the region.

How Does INNOluxe Work?

The secret behind INNOluxe lies in its unique Advanced AminoBond Complex—an instantly effective protein repair solution that works at the molecular level. This sophisticated formula combines multiple levels of low molecular weight proteins, including cysteine and amino acids, to create a strong, web-like structure that reinforces the hair's natural sulphur bonds.

During chemical processes like colouring, bleaching, or straightening, INNOluxe actively protects the hair structure, preventing the damage that typically occurs during these services. The result? You can achieve your desired colour, lightness, or style without compromising your hair's integrity.

What Services Can Use INNOluxe?

INNOluxe is incredibly versatile and can be incorporated into virtually any chemical salon service:

• Hair colouring (all types and brands)
• Bleaching and lightening services
• Perming and wave services
• Chemical straightening and relaxing
• Keratin treatments
• Brazilian blowouts

The technology works on all hair types, from fine and delicate to thick and coarse, making it a universal solution for hair protection.

The DO Salon's Experience with INNOluxe

Annette Carter, Principal of The DO Salon, shares her experience:

"The DO introduced INNOluxe a year ago, and it has revolutionised the way we work with our client's hair. Put simply, we can now colour and bleach their hair without compromising its integrity. It saves the structure of the hair when colouring or bleaching.

I want all my fellow hairdressers joining the revolution that is INNOluxe."

Why Melbourne Hairdressers Are Switching to INNOluxe

Since its Australian launch, INNOluxe has attracted a growing community of renowned national ambassadors who recognize the gap it fills in the professional hair care market. These industry leaders, alongside global brand ambassador Sophia Hilton, have witnessed firsthand how INNOluxe delivers:

• Superior hair protection during chemical services
• Maintained hair integrity even with frequent colouring or bleaching
• Improved hair strength and reduced breakage
• Enhanced colour results with healthier-looking hair
• Versatility across all service types and hair textures

The Science Behind Healthier Hair

Traditional hair colour and chemical services work by opening the hair cuticle and altering the hair's internal structure. While effective for achieving desired results, this process can compromise hair integrity, leading to dryness, breakage, and damage over time.

INNOluxe changes this equation. Its Advanced AminoBond Complex works during the chemical process to reinforce the hair's natural bonds, essentially protecting the structure while the service is being performed. The low molecular weight proteins are small enough to penetrate deeply into the hair shaft, where they create a protective matrix that maintains strength and elasticity.

Is INNOluxe Right for Your Hair?

If you've ever experienced any of the following, INNOluxe could be the solution:

• Dry, brittle hair after colouring or bleaching
• Breakage from repeated chemical services
• Difficulty achieving lighter colours without damage
• Concerns about hair health with regular salon treatments
• Desire to maintain hair integrity while changing your look

Try INNOluxe at The DO Salon

As Melbourne's INNOluxe specialists, The DO Salon incorporates this revolutionary technology into our colour and chemical services. Our team has been extensively trained in INNOluxe application techniques to ensure you receive the maximum protective benefits during your appointment.

Whether you're looking for a dramatic colour transformation, subtle highlights, or any chemical service, we can now deliver stunning results while keeping your hair healthy, strong, and beautiful.

Annette Carter, Principal, The DO Salon, Melbourne 

“The DO introduced INNOluxe a year ago, and it has revolutionised the way we work with our client’s hair.  Put simply, we can now colour and bleach their hair without compromising its integrity. How does it do this? It saves the structure of the hair when colouring or bleaching.

I want all my fellow hairdressers joining the revolution that is INNOluxe.” 

For Salon Professionals

Are you a hairdresser interested in bringing INNOluxe to your salon? Request a free Bite Size Sample to experience the technology firsthand. This starter pack gives you enough product to try INNOluxe with a handful of applications—just enough to see the revolutionary difference it makes.

Join Annette Carter and the growing community of Australian salon professionals who have made INNOluxe an essential part of their service offering. Contact us to learn more about becoming part of the INNOluxe revolution.

Book Your INNOluxe Service in Melbourne

Ready to experience healthier hair colour and chemical services? Book your appointment at The DO Salon and discover why INNOluxe has become our most requested hair protection treatment. Your hair deserves the best care possible—and INNOluxe delivers exactly that.