INNOluxe: Professional Hair Repair, Colour Additive, and Bond Builder
Why Choose INNOluxe for Your Salon?
Bond builder, colour additive, hair repair – INNOluxe makes it all possible. You can rebuild your client's hair and add strength, softness, and shine that they’ll love from day one.
As a salon, we understand the importance of offering top-tier services and haircare products to our clients, which is why The DO Salon is proud to be the official Australia & New Zealand brand ambassador.
INNOluxe isn't just another product—it's a game-changer in hair care. Committed to our clients' hair health, we introduce you to the INNOluxe V3 range, the pinnacle of intensive repair and 100% vegan.
INNOluxe has been rewriting the rules of hair repair. They shout about healthy hair and make it happen. The in-salon treatments and at-home products repair, protect, and condition hair so it’s super-healthy, soft, and shiny. Since launching in 2015, INNOluxe has gained an army of fans across the industry, including their fabulous Global Brand Ambassador Sophia Hilton. Sophia credits INNOluxe with making possible the show-stopping looks she’s renowned for.
How is INNOluxe different from other bond-builders?
Olaplex and other bond-builders repair the hair somewhat, but INNOluxe takes it to the next level.
Olaplex is based on the active ingredient bis-aminopropyl diglycol dimaleate (quite the tongue twister!) and most other bond-builders are based on malic acid.
Instead of using this one-dimensional approach, INNOluxe uses Advanced AminoBond Technology, built on the proven protein science we’ve used for years with their sister brand, Fabriq (formerly KeraStraight). This technology rebuilds and repairs, as well as adding protection, softness, and shine. That’s a whole lot more, and makes a big difference!
Read more about the science of INNOluxe
How INNOluxe supports outrageously healthy hair
How INNOluxe supports outrageously healthy hair
Perfect for clients who don’t have colour or a technical service, INNOluxe treatments repair, rebuild and add that signature INNOluxe strength, shine and softness.
Whenever you’re lightening, whether working with healthy or previously coloured hair, INNOluxe protects and repairs as you work. PLUS it also helps to shield the scalp from sensitivity!
INNOluxe repairs and rebuilds with ANY colour, from high-lift tints to semi-permanents and direct-dye colours—and it even helps those colours last longer!
Years ago, if clients wanted to go from dark to light they could only go so far in any one visit. INNOluxe allows you to do multiple colour processes in one day, rather than booking months of appointments.
When clients book a root colour application or foils, it’s the perfect chance to treat the rest of their hair the INNOluxe way! They leave the salon refreshed colour AND a boost to their whole look, and confidence!
Perming highly coloured hair used to be a no-no.
Not anymore… Adding INNOluxe as part of the perm process to repair and rebuild the hair’s structure makes it possible to perm even bleached hair!
The result will be beautifully soft, shiny curls that retain their structure.
Relaxers break down the hair’s structure to straighten the curliest of curls, but these strong chemicals cause their fair share of damage. Adding INNOluxe to your relaxer will strengthen the hair and relax it simultaneously.
Pre-treat the hair with INNOluxe, and your keratin treatments will work even better, creating even greater straightening and repair.
Elixir V3 is a unique leave-in treatment that’s the simplest and most effective way to continue strength and repair at home!
Use it as a prep cream before styling, on dry hair throughout the day, or as an overnight treatment… the choice is yours. Elevate the at-home experience even further with INNOluxe our PLATINUM and #SAVED shampoos, conditioners, and masks.
INNOluxe in your Salon – try the V3 First Taste Package
Let INNOluxe revolutionise your salon - contact us today
Contact us today to discover how you can become a professional INNOluxe Salon, or order you First Taste Package. Let your clients experience the magic of healthier, more beautiful hair!