The INNOluxe Platinum Deep Purple Shampoo is a luxurious shampoo that neutralises yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine.
- Ideal for grey, super-lightened or de-coloured hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.
- For blondes that constantly strive for whiter, brighter colour. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5, oils rich in vitamin E Platinum shampoo adds moisture, hydration and shine.
- Protects against environmental pollution, leaves the hair hydrated and replenished.
- Gives hair shine, softness and vitality.