INNOluxe | Platinum Deep Purple Hair Shampoo

Say goodbye to brassy blondes and hello to cool, bright tones with INNOluxe Platinum Deep Purple Shampoo, available in 250ml and 500ml at The DO Salon. This luxurious shampoo contains violet pigments that gently neutralises yellow tones, leaving your blonde, grey, or super-lightened hair looking vibrant and fresh. It’s the perfect way to keep your hair looking whiter, brighter, and cool-toned.

This shampoo not only tones your blonde but also nourished and hydrated your hair. Enriched with Vitamin B5 and vitamin E-rich oils, it locks in moisture and boosts shine while protecting against environmental pollutants. Use it every other wash for that perfect blonde tone while enjoying softer, shinier, and more manageable hair with every rinse.

Why You’ll Love It:

• Brass-Be-Gone: Violet pigments neutralize yellow tones, keeping your blonde bright and cool.
• Nourishes & Hydrates: Infused with Vitamin B5 and oils rich in Vitamin E to moisturize and add shine.
• Environmental Protection: Shields your hair from pollution while leaving it hydrated and replenished.
• Soft, Shiny Hair: Adds softness and vitality with every wash, leaving your hair silky and luminous.

How to Use:

1. Apply to wet hair and lather, focusing on the areas with the most brassiness.
2. Leave on for 2-5 minutes, then rinse thoroughly.
3. Use every other wash to maintain your perfect blonde tone.

Perfect for: Light blonde, grey, or de-coloured hair that needs a regular brass-beating boost.