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INNOluxe

Healthy hair is over 90% protein, so INNOluxe uses advanced protein technology to feed your hair with exactly what it needs. We top it all off by creating a conditioning shield, leaving your hair unbelievably strong, silky-soft and super-shiny.

The DO Salon is an official INNOluxe Ambassador, using it in-salon and selling the products for at home use to look after your DO. We also support other Hair Professionals to introduce INNOLuxe into their Salons across Australia and New Zealand. 

We don't like colour damage

And you shouldn't either.  The INNOluxe Advanced AminoBond Technology is the secret to strong, soft, shiny hair that takes your colour to the next level. You’ll love the difference!

No colour? No problem

INNOluxe creates incredible strength, shine and softness on all types of hair. Plus, it’s a relaxing and oh-so-indulgent The DO Salon experience, and don’t we all deserve some of that from time to time?

Everyone loves Elixir V2!

Leave-in conditioners are so last year. Instead, meet INNOluxe Elixir V2, the next generation in at-home treatments. The difference? Elixir V2 treats your hair to continual repair, as well as boosting condition and shine. Whether you want to strengthen, grow, or simply show your hair some love, use it every day for head-turning results.

#SAVED: Self-care for coloured hair

Make your colour last with INNOluxe #SAVED Shampoo, Conditioner and Mask. Packed with nourishing, conditioning ingredients to keep your colour looking and feeling fabulous, #SAVED will make sure you look fantastic!

PLATINUM: Designed with cool blondes in mind

INNOluxe Platnium colour technology keeps blonde, ash, grey and white tones cool. INNOluxe nourishing purple shampoo, violet conditioner and intense blue mask banishes unwanted yellow or orange tones leaving your hair insanely soft and shiny.